Blog Optimization
Different Types Explained
Blog is a user-generated website with journal style entries that are displayed in reverse
chronological order. Generally, blogs offer information about a particular subject and in some
cases they are like personal diaries. A blog consists of text, images and links to other web
pages, blogs and media related to its topic. Most blogs are textual while some other focus on
picture and are part of a wider network of social media. Blog optimization helps in for better
search engine results.
Blog optimization can be done in a variety of ways.
Simple content: One of the best ways to optimize a blog is to keep the content simple. You
can start by making one good quality content and use variations of the topic to sustain interest
in the topic.
Search engine submission: Have as much content on the blog as possible. Search engines
always prefer bigger sites over small ones; this will also help with generating more visitors
and back links to your content. Like any website, a blog’s URL has to be submitted to search
engines for indexing.
Keywords: Identify popular keywords and target them as this offers the blog owner an edge
over other competitors. A thorough keyword research helps you identify what people are
looking for. Some blog software have plug-ins that suggest keywords for you, or use Google
Suggest, Digital Point and Google AdWords Keyword tool to help you in this process.
Remember, prudence has to be maintained while deciding the frequency of the keyword
usage; all keywords should make sense wherever they are used.
Optimize your Blog template: Check that the post titles appear in the title tag and you
append the title tag (hard code) with an important phrase of your blog. The blog post title
should be used as a permalink.
Regular Updates: Regular updates help in regular indexing of the website. The blog should
be fresh and new information should be added regularly. The quality of the content should be
good and maintained consistently. Remember that a creative, well meaning content is always
preferred over useless clutter by any web surfer. Offer value to the reader if you want your
blog to be taken seriously.
Advantages of Blog Optimization:
• Blog optimization helps to increase rankings of the blog on regular and blog/RSS search
engines. This facilitates the SEO optimization process.
• Helps increase traffic to the blog from different sources that include social search (Yahoo,
MyWeb, Google, Personalized Search) and social bookmarking sites (del.icio.us, Furl,
Digg, Blogmarks). Once the blog is created, submit it to RSS and Blog directories. You
can also submit the blog to regular directories that have categories for blogs such as
DMOZ, JoeAnt, MSN Business Central, Go Guides etc.