Google Dance and it's effect on Rankings
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Google is a widely used all over the world by web surfers but over the years it has been noted
that once a month, without any prior notice it makes major shifts in rankings. This is the time
when Google “tweaks” its algorithm and the Page Rank and Back links of the sites are
updated.
Generally there is a minor change in rankings known as ‘Everflux’. The Google dance
happens once every month, which lasts about 3-5 days. During this period Google Results show large amounts of variation. The Google spider “Googlebot” visits most of the sites
during this ‘Google dance’ period.
How does Googlebot work?
When Googlebot finds your site for the first time it visits your site for every few days to look
whether the site content has changed or not. When it returns to find that the site content has
not changed, your site will be put on the monthly dance schedule. The problem we all face is
that Google does not announce its dancing days and you have to look out for these days
yourself. The Google dance tool helps you find when this phenomenon is occurring. Once the
dance is over each website is adjusted as per PageRank and Back Links.
What is Deepbot?
Once the Google dance is over, roughly after 5 to 10 days another set of spiders are sent by
Google that are known as ‘Deepbot’ with an IP address starting with 216. The link structure
and PageRank are used by Google to determine how many of your website pages will be
recorded or how deep your site will be indexed.
Impact of Google Dance on rankings
Google uses a large number of patented algorithms to determine the ranking an indexed
website. To index webpages thousands of different hosts as well as data centers are being
used. Updating every site at the same time is an enormous task which leads to skewed data
during this updating process.
When Google dance is being performed server all over the world located in various data
centers are updating and upgrading themselves. This is the reason why some sites show false
results while other are benefited from this unique dance. There is nothing you can do about
this phenomenon so just relax and wait until the “music” is over.