One Way Linking
Different Types Explained
When we say one way links, it is all about putting your link on the site without exchanging
any other link i.e. one way links are links to your sites from sites which do not receive a link
from your site. Since no one will place any link like that, it is considered to be the toughest job
in link building campaign. But one way linking is the best way to improve the ranking in
search engines. Since other web sites are recommending your site without linking back, search
engines believe that your site is very important and can provide excellent value to customers.
The biggest advantage of one way linking is you are automatically protected from bad back
links. If the back linked site is not good enough then you can actually lose out your page rank
as well as rankings in the search engine. Some sites are very generic and have links to various
irrelative sites. Hence with lots of irrelative sites search engines think that this is just link
popularity exercise and it is simply useless for visitors. Since there is no value added for the
search engine’s users, they in turn give no value to these links.
Long term output is another advantage that one way linking offer! Since one way linked sites
offer tremendous value it is more likely to be stay there for a longer period of time unlike
reciprocal links. Website owners add these links because they think that it is a value add to the
user experience. Reciprocal links could be dropped when it no longer suits to the website’s
linking strategy.
To gain the most benefit from your links, the link back to your web page should be one that
can be followed by the search engine robots. Plain old text links and image links usually can
be followed by the search engine robots. More exotic types of links, like JavaScript links,
cannot typically be followed by the search engine robots. When you provide suggested linking
code, the simpler the better. Don’t be afraid to suggest linking formats to owners of sites that
link to you. The types of links that serve your purposes best will generally provide their
visitors with the best experience as well.
Check to see if the page where the link will be located can be found in the search engine
results. You can search via the entire website or by individual page. Different search engines
use different syntax in looking for individual pages and links; refer to the advanced search
function for each search engine for details.
Google Search Example:
Shows indexing of all pages listed in website
Site: www.websitedomainname.com
Shows indexing of a specific web page in website
Info: www.websitedomainname.com/pagename.html.
If the page is listed in the search engine results, this means the page has been indexed by the
search engine robots. This means the web page is valid for indexing and that your link will be
picked up as well.
One-way link building means hard work and long term determination to achieve good link
popularity. By improving the quality of your website, you improve the chance to obtain good
quality natural links. Spend a set amount of time each week to seek out quality one-way links
to achieve your goal. By using this long-term game plan you will be able to safely build links
for optimum link popularity success.
Reciprocal Linking:
This is the most popular practice in linking building campaign today. Reciprocal linking
means two web sites that agree to link to each other. It is also known as ‘link swaps’, ‘link
exchanges’ and ‘link partners’.
A reciprocal link is an assurance about your site. This link basically explains that the site at
the other end of this link feels that my site is important enough to link to, and I feel that their
site is important enough that I am willing to let visitors leave my site via this link. It involves
an element of trust! Few Webmasters have the time or patience to constantly monitor the sites
that link back to them, so you trust the other site to maintain the link on their site, and not bury
it under other information or delete it during a site upgrade.
A reciprocal link is not a quick fix to bring more traffic. There are many sites with over 100
banner and text links on a single page - now how much traffic do you think the sites featured
on that page were getting from those links? Many of theses linked sites offer the same
scenario: a cobbled together mishmash of links and graphics, many of them broken or out of
date, none benefiting the relevant sites.
Getting quality links is the very important in reciprocal linking. Since it’s like a barter system,
reciprocal links are comparatively easier to build. Reciprocal links help in driving traffic to the
web site as well as boosting rankings in the search engines. In case reciprocal links search
engines emphasis more on quality of the links.
The good quality links consists of relevant theme, good page rank and good value add to
customer. Rather than competitive, complementary sites should be considered.
Before entering into reciprocal linking there is basic groundwork to do. As any other
campaign competitive analysis is very important. Study your competitor’s site,
complementary sites and examine their link pages; this will give you valuable input regarding
potential link partners.
While setting up reciprocal linking the first step is to find good quality and complementary
sites. After you have placed a link to their site, e-mail the site owner and let them know you
have linked to them. Once this is done you can ask for a link back to your site, suggesting a
page where a link would be appropriate. If the other party is interested, they will revert back
and place the link to you.
To boost the Page Rank of a web site, some webmasters concentrate on getting links only
from sites that have a high Page Rank. If you want to try this approach, PR search is a free and
useful tool to use. It gives you Google search results PLUS Page Rank.
Triangular Linking:
Once one way linking became almost impossible for webmasters, triangular linking was
introduced. This is great technique, which can manipulate reciprocal linking into one way
linking. Triangular link trading is an attempt to fool the search engines into thinking that you
haven't really engineered a reciprocal link trade. The way this trick is played is that you use
two websites. You have your cohort link to your website A and you link back to him from
your website B. This way the search engine will not see the trade, and will instead think that
you "earned" the link.
In triangular linking, we place a link on a website but put the other’s link on different web
site, i.e. I’ll put my link on your web site and in exchange of that, will put your link on some
other site but not mine.
With the help of this technique webmasters pretend it’s a one way link. Soon after, search
engines found out about this technique and are now developing algorithms to combat this
problem.